Why is Building a Website Important?

Let me say it straight: if you’ve got something to offer—whether it’s a product, a service, or even just your skills—and you don’t have a website… you’re missing out. Big time.

When I started helping small businesses, most people were like, “Oh, I have Instagram.” Cool. But social media is just borrowed space. You’re playing in someone else’s playground, and if the algorithm decides it doesn’t like you today—poof, no one sees your stuff. A website, on the other hand, is yours. Your space, your vibe, your rules.

And no, it doesn’t need to be fancy. I always say—just start simple. Budget-friendly. Clean and clear. You don’t need flashing graphics or complicated menus. Just a page (or a few) that say: “Hey, here I am, this is what I do, and here’s how you can reach me.”

A lot of people think a website is only for selling products or getting leads. Nope. It’s your portfolio. Your online resume. Whether you’re a business owner, a freelancer, a student, job-hunting, or self-employed—having a website makes a huge difference. It’s like handing someone your entire profile in one link. Clean, professional, and easy.

Trust me, I’ve worked with people who were amazing at what they do—but without a website, it was hard for others to see that. One simple site made them look 10x more professional. It’s like getting a new haircut… but for your career.

And from a marketing point of view? A website is gold. You can track visitors, run ads properly, and see what people actually click on.

But once we fixed the landing page, gave them a proper site to visit—boom. Bookings. Sales. Growth.

So my advice? Build a website. Start small if you have to. But make one. Your future self will thank you when someone says, “Hey, do you have a link to your work?” and you can casually drop your site like a boss.

It’s not about being fancy. It’s about being ready.


Want help getting started? I’ve been there—and I’m still figuring things out. But if I can do it, so can you.